Health and Fitness Diversified Marketing Strategy: BFT Brentwood's Success Story
About the Business
BFT Brentwood is a top-rated physical fitness program and group training studio located in Brentwood, TN. We specialize in group strength training, progressive overload programs, HIIT workouts, and body composition training, offering science-backed fitness solutions for all levels—from beginners to advanced athletes. Our friendly, professional coaches use state-of-the-art equipment and heart rate technology to deliver safe, effective workouts in a motivating, community-focused environment. We serve clients in Maryland Farms, Franklin, and nearby areas, BFT Brentwood is the best gym near you for results-driven personal training, group classes, and holistic health programs.
The Challenge
BFT Brentwood was relying on limited marketing channels, which made it difficult to consistently generate new leads while also building strong brand awareness in the local market. Organic efforts alone were not maximizing visibility, and there was a need to capture both high-intent users actively searching for fitness services and potential customers earlier in their decision-making process. Without a diversified strategy, opportunities for engagement, conversions, and long-term growth were being missed.
The Solution
To address this, a multi-channel marketing strategy was implemented using Google Business Profile, Pay-Per-Click, Social Media Advertising, and Geofencing. GBP optimization focused on increasing local search visibility and driving high-intent actions like calls and direction requests. PPC campaigns targeted users actively searching for fitness services to generate immediate leads, while SMA campaigns expanded reach and nurtured engagement through consistent brand exposure. Geofencing was layered in to build awareness within key local areas, ensuring BFT Brentwood stayed top-of-mind among nearby audiences and reinforced the overall marketing funnel.
The Results
The diversified strategy led to strong performance across all channels in February 2026, only the second month of their campaign. Google Business Profile saw a 39.5% increase in direction requests, a 52.6% increase in profile interactions, and a 27.8% increase in calls, indicating higher engagement from local search users. PPC generated around 6,000 impressions with a $1,000 ad spend, while Social Media Advertising delivered over 34,000 impressions with a 0.63% click-through rate. Together, PPC and SMA drove 38 qualified leads. Geofencing contributed more than 50,000 impressions, 143 clicks, and a 0.28% CTR, strengthening overall brand visibility and supporting continued growth.