Healthcare Driving Local Engagement: How Geofencing Boosted Foot Traffic for Legacy Eye Care
About the Business
Legacy Eye Care, founded by Dr. Brewer, is dedicated to providing a practice focused on preventive care and patient education. Driven by personal experiences, Dr. Brewer has built a collaborative and welcoming environment where patients feel informed and empowered about their eye health. While the clinic offers advanced technology, dry eye care, and aesthetic services, the core mission remains creating a supportive space for patients on their journey to optimal eye health.
The Challenge
Legacy Eye Care faced the challenge of driving more foot traffic to their clinic while competing in a crowded healthcare market. Despite having quality services, the clinic struggled to increase awareness and attract new patients from their local area. Traditional advertising methods were not yielding the desired level of engagement, and Legacy Eye Care needed a way to connect with potential patients who were in the vicinity of their clinic but had not yet engaged with the brand. The challenge was to find an effective strategy to raise awareness and increase the number of in-store visits while targeting the right audience.
The Solution
To address this challenge, Legacy Eye Care implemented a geofencing campaign aimed at targeting potential patients within a specific radius of their clinic. By using location-based targeting, Legacy Eye Care was able to engage people in the immediate area with tailored ads. They focused on retargeting users who had already shown interest in similar health services, leveraging the power of proximity-based ads. This strategy allowed the clinic to deliver highly relevant ads to individuals who were in the vicinity, encouraging them to visit the clinic for their eye care needs. The campaign also used segmented audiences such as medical center visitors and clinic visitors to ensure that the ads were reaching the most likely prospects.
The Results
The geofencing campaign delivered strong results for Legacy Eye Care. The clinic saw 101,210 impressions, leading to 250 clicks and ultimately 84 visits. The targeting of users close to the clinic was particularly effective, with 0.52% CTR from those within the clinic's proximity. The visitation rate was impressive as well, with the campaign seeing users visit within just hours of exposure to the ad. The campaign successfully drove local awareness and engagement, demonstrating the effectiveness of geofencing in increasing foot traffic to a physical location. Legacy Eye Care was able to attract a more relevant audience and convert that engagement into actual visits, helping the clinic grow its patient base and solidify its presence in the local community.